New role to advance Export division

It has been announced that Tom Challinor will succeed Peter McDonald in the role of Export Manager for Agrovista, combining this with his current position within the Amenity sector.

Tom has been working for the company for over a decade and started as an amenity Sales Advisor. Even back in 2012, when the amenity export operation was of a humble size, Tom had his eye on international markets.

“We were receiving a few international calls and enquiries but due to the size of the team and other commitments, we were unable to prioritise this area of the business.”

“We discussed this internally to look at ways to improve the handling of our international enquiries. I got the go ahead to take this on as a part of my role and this has developed over the years to become my full-time focus.”

By nurturing relationships with key customers and seeking out new partners in new territories, Tom has worked hard to grow the amenity export side of the business. Agrovista’s products have made a lasting impression in various European markets and further afield.

Last year Tom was instrumental in Agrovista becoming a corporate member of the Institute of Export & International Trade – a move which helped to boost the company’s export potential even further. He also recently achieved a diploma in International Trade – a four-year course which is provided by the Institute.

“I am, of course, over the moon to be presented with this new opportunity,” he said. “The processes are essentially the same but on the agricultural side there are more high-volume sales in comparison to the smaller, more frequent orders on the amenity side. With the unique, and highly successful Discovery agricultural range of products there is a lot more regulation, registration, and legislation required.”

“Currently, the Discovery products are popular with big agrochemical companies in countries such as Turkey, Slovakia, Romania, and Slovenia, whereas the amenity products have more of a presence in central Europe and the Middle East. I believe this presents some opportunities to crossover and the growth of both could go hand-in-hand.”

Tom will divide his time between the company’s offices at Allscott and Rutherford House, and believes his colleagues, and Agrovista’s ever expanding networks will be integral.

“We have a fantastic technical department that is extremely helpful and always answer any technical questions I have. Everything is in place to succeed – the support I have around me is superb.”

For more information about Agrovista UK, visit

Leave a Reply